Enabling a Customer Value-Based Approach
Martin DeWitt, Director, Value Management at Workiva, Joseph Marcantonio, Director, WW Value Engineering at DataRobot, and Jennifer Kamber, Vice President, Customer Success at Ecosystems, led a panel discussion around enabling marketing, sales, and customer success teams to adopt a value-based approach
We dive into questions like:
- How can you start to standardize the Positive Business Outcomes (PBOs) that are delivered by your solution?
- How can you motivate your teams to adopt a value-based approach if they do not currently sell on value?
- What criteria could be used by the sales or customer success teams to determine when to work with the value management team?
- ...and more!
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This webinar was hosted by the Customer Value Community (CVC). Join over 800 of your peers in value management to learn best practices, share thought leadership, and expand your network. Learn more here.